Business Development

   Take advantage of our many pre-Forum marketing opportunities to maximise your reach in the busy run-up to aef.

Before the event

  • Get the aef 2020 banner up on your website
  • Encourage your speakers to post their personalised event banners on social media
  • Send a co-branded email to your clients to raise awareness about the event
  • Send us a press release when you’ve got exciting news to announce – we’ll distribute it to our media database
  • Send your speaker photo and biography for the app or send us your content to promote on social media

During the event

  • Make sure your company profile on the aef app is complete with team members, logo, profile and any other supporting materials
  • Speak to our PR team to organise interviews with your speaker(s) and the media in attendance
  • Use the hashtag #aef20 to promote your involvement in the event
  • Make your exhibition booth stand out from the crowd with striking visuals and memorable features

After the event

  • Get a link to your aef TV video so you can share it with clients and host on your website
  • Send out a press release to summarise your news or announcements from the event
  • Send us a comment, quote or content piece to be published in the aef post show report


    Don’t just sit behind a stand – make the most of the amazing networking opportunities the Forum provides to make face-to-face connections.

Before the event
 

  • Book a meeting room or business development table as part of your contract
  • Encourage your delegation to download the aef app as soon as it launches and start booking those meetings, personalise your agenda and familiarise yourself with the location of meeting spaces
  • Use the app to ‘favourite’ attendees you want to meet and do business with onsite

During the event
 

  • Take advantage of the networking opportunities throughout the Forum
  • Host a workshop and invite clients
  • Visit as many stands as you can to build relationships with the other exhibitors
  • Use the app to organise your meetings
  • Send through any pictures & captions of offsite networking to be published in the aef daily newspaper

After the event
 

  • Use the aef app to follow up on the meetings you had onsite, send thank you notes and organise your next meet up

   Over the years aef has become a vehicle for industry news and announcements. Use this platform to announce exciting developments to a captive audience of African power professionals.

Before the event
 

  • Book an aef TV interview to record key news
  • Contact the aef team as early as possible to discuss hosting a press conference
  • Speak with the aef marketing team to get the details included in onsite marketing
  • Find out if your project is eligible for inclusion in the official project signing session onsite
  • Send details of the announcement for inclusion in the aef daily newspaper
  • Organise drinks at your stand for friends and colleagues to celebrate the news

During the event
 

  • Work with the aef PR team to organise interviews between your speaker(s) and the media in attendance
  • Make sure your speaker arrives for their aef TV interview on time
  • Ask the aef team to send an app message and tannoy announcement to all attendees promoting any press conference you have organised onsite
  • Tweet the announcement on social media to create a buzz on Twitter and in the event app

After the event

  • Send out a press release to the energy community
  • Send the details to the aef team for publication on the event website and post-Forum report